Business Preparation

As researched by Prahalad and Ramaswamy (2004), value co-creation is a process where businesses and customers work for the production value for both parties. Value cocreation in the context of digital marketing for fashion businesses entails including customers in the invention, production, and promotion of goods. Customers' participation in these processes  enables brands to develop goods that cater to the wants and preferences of the target market. As a result, it boosts client happiness, client loyalty, and sales.The fashion industry's experience with impact of digital marketing on the customers hence they have been able to engage with their customers in new and creative ways, giving them a more personalized and interactive shopping experience, thanks to the growing use of digital platforms like social  media, e-commerce websites, and mobile applications (Kapferer & Bastien, 2012). Luxury fashion companies have also been able to provide their customers more individualiz...

Your law firm needs a marketing strategy to compete. While it’s easy to defer developing a smart marketing strategy because your firm is busy, we promise that it’s time well spent. Without it, your firm will be relying on word-of-mouth referrals and stunting its growth. To best grow and sustain itself, your law firm needs to attract new business. Having a concrete  marketing strategy is the most effective and efficient way to build a pipeline of new leads. In this article, we’ll cover best practices for building a marketing strategy and offer tips on how to market your law firm. Let’s get started! What is law firm marketing, and why is it important? Law firm marketing is used to attract (and hopefully convert) potential clients to your firm. It’s  an important part of developing successful strategies to grow and sustain your legal practice. And it’s not only for big law firms! Small firms, boutiques, and solo practitioners alike can all benefit from a marketing strategy. Basic...

This study embarked on a scholarly voyage to explore the intricate tapestry of multicultural marketing strategies bridging the U.S. and African markets. The aim and objectives outlined at the study’s inception have been comprehensively met through a meticulous synthesis of literature and a systematic review of cross-cultural marketing frameworks. The findings illuminate the strategic importance of cultural synergy and the pivotal role of technological  advancements in shaping consumer behavior within these diverse landscapes. The review revealed that consumer behavior in multicultural contexts is not static but a dynamic interplay of cultural nuances, economic factors, and global trends. The comparative analysis of marketing frameworks underscored the necessity for strategies that are not only culturally  informed but also agile in adapting to the  channels management relative to product and pricing elements. However, the study also indicates that this is changing due to ...

are less cynical and more interested in commercial messages. For marketers this indicates that communicating with these AA and H consumers via commercial messages is more likely to be well received. However, this is a pattern of thinking that advertising and marketing professionals should not take for granted. In-culture networking and word-of-mouth about products and commercial messages is much higher for AA than for anyone else. Hispanics  are lowest in this attitude scale. What this means is that AA are more likely to spread influence in homogenous AA networks, while H are more likely to get their influence from others outside their network. This is a finding that has important implications for grass roots campaigns and the stimulation of word-of-mouth. AA are more interested than anyone else in having  marketers do good for their communities and they are willing to pay more for that. Hispanics share in this preference for brand orientation to their community as well. Marke...

Language to address the research questions and test the hypotheses. Leavy (2017) notes that these methods rely on deductive designs to either contradict or support particular theories and hypotheses by means of evidence. Kaur et al. (2018) note, however, that a descriptive study seeks to explain the link between variables in a population or sample.  Moreover, structural equation modeling (SEM) was applied in the data analysis after a quantitative survey was carried out to get the main data of the respondents. Sample & Sampling Methodology Customers of Big Cola in West Java make up the samples for this research. The reason this place was selected is its culinary tourism, sometimes known as Sundanese Kitchen. The growth of the food and beverage sector during this period has to  have a clear plan to present beverage product brands, particularly soft drinks. In this study, the method of purposeful sampling—which pertains to research—was selected to ascertain the sample. Etikan...

Among many other social networking sites that enable individuals to connect and share their opinions with their own groups and community, social media consists of Twitter, Facebook, WhatsApp, Instagram, Snapchat, Google+. These social media platforms not only help individuals interact but also assist companies in developing since they allow them to highlight their offerings to their intended market. Social media not only generates brand recognition but  also direct customer contact. Their daily narrative streaks, live sessions, and YouTube sessions have expanded their market in several forms. The paper will not only show the trends that made social media essential for startups but also explain the value of social media in expansion of businesses. Social networking has become a new sourc as well as a fresh  marketing tool for established companies.Unquestionably, social media is powerful nowadays; over 55 percent of people worldwide use or have at least once in their lifetime. ...

Social media and corporate performance: their interaction For the past ten years, the searching on title, abstract, and keywords of the paper for Scopus.com is concentrated on socials media". Following a limited result based on document type: article, source type: journal, and language: English, there are 79 papers obtained from this search. After reading every paper, 38 articles reference SMEs, be antecedent, moderating, mediating, and  responding in past research. Though this study has not explored the several interactions in a chart or table, an attempt has been made to build a framework based on observations in the framework of past studies, as illustrated in Figure 1. Technology, organizational, and environmental aspects define the elements impacting social media acceptance (Ahmad et al., 2019; Qalati, Yuan, et al., 2021). Relative advantage, cost-effectiveness, compatibility,  interaction, and visibility—Qalati, Yuan, et al., 2021—are among the technological construction...

Pioneer content experience: releasing creativity in content consumption spanning format, experience, and user preference New content consumption forms and experiences are changing consumer tastes as well. Social platforms must provide experiences that fit what consumers are looking for since 73% of them choose to view short-form content to learn about a product1 and 61% of them say they prefer to shop with stores that provide  augmented reality (AR) experiences. Platforms have several ways of activating this growth possibility. They can first clearly express their objective for user content experience and product strategy. Platforms can spot important behavioral and action changes by using competitive benchmarking and market trend analysis inside the content ecosystem, therefore helping them to define an educated platform ambition around their content experience. Platforms also can co-create with consumers a preferred, insight-driven content experience. Platforms can solve customer...

Strategic marketing campaigns based on the conviction that brands can use the external capabilities of social media influencers—such as content creation and distribution capabilities, interaction capabilities, public personas, ability to influence, social networking relationships and public relationship development—have social media influencers used in mind (Enke & Borchers, 2019). By means of these outside resources, the social media influencer can either  improve or increase their e-WOM efficacy and consumer contact, so attaining focused marketing communication goals (Zhou et al., 2021). From more brand awareness, better brand recognition, and more social buzz around the company to more value and income inside a brand, influencer marketing aims might range (Sundermann & Raabe, 2019). For either one-time or long-term influencer marketing efforts, brands can work with social media  influencers (Uzunoğlu &; Misciűkip, 2014). Researchers who are studying studies on f...

A luxury brand is "a branded product or service that consumers perceive to be high quality, offer authentic value via desired benefits, whether functional or emotional, have a prestigious image built on qualities such as artisanship, craftsmanship, or service quality, be worthy of commanding a premium price, and be capable of inspiring a deep connection, or resonance,"  says Ko et al., 2017, p. 2. Buying luxury products mostly comes from a need for more than just utility. Consumers buy luxury brands in order to be unique (Berthon et al., 2009), to project status and reputation (Amaldoss and Jain, 2005). Jackson ( 2004) puts "exclusivity, premium prices, image and status which combine to make them more desirable for reasons  other than function" as the basic traits of the luxury product. Luxury brands also "possess distinct brand identities and meanings distinguished by specific associations" (Tynan et al., 2010). Petina et al. (2018), Beverland (2004) and ...