Pioneer content experience: releasing creativity in content consumption spanning format, experience, and user preferenceNew content consumption forms and experiences are changing consumer tastes as well. Social platforms must provide experiences that fit what consumers are looking for since 73% of them choose to view short-form content to learn about a product1 and 61% of them say they prefer to shop with stores that provide
augmented reality (AR) experiences.Platforms have several ways of activating this growth possibility. They can first clearly express their objective for user content experience and product strategy. Platforms can spot important behavioral and action changes by using competitive benchmarking and market trend analysis inside the content ecosystem, therefore helping them to define an educated platform ambition around their content experience.
Platforms also can co-create with consumers a preferred, insight-driven content experience. Platforms can solve customer pain issues by means of primary research with consumers and product leaders, testing and obtaining real-time feedback across the content journey.Platforms may ideate and then create customized solutions to fit their users where
They are when they know how they
want to access materials. Platforms discovered a few years ago that their customers yearned for short-form videos, which proved to be 2.5 times more interesting than their longer-form choices. Can your platform generate what comes next after short-form video by concentrating on developing what people are looking for and innovating an original content experience?Given platform experience that offers users this sense of belonging, might your platform be
the one to perpetuate this sense of real community to inspire ongoing user involvement?Encouragement of platform trust: Creating a reliable eGaining user trust is more important for social media platforms in the modern scene than it was years ago. Businesses who have gained the confidence of their customers outperform their competitors by 400%.Ten. Users of
social media platforms deal with a range of issues that could cause platform confidence to drop: bot spamming, catfishing, misinformation/disclosure (mis/dis), and mal-information. Platforms should give such problems top attention if they are to keep user trust and expand. mediaKeeping users on the site and improving their experience depend mostly on matching them with their preferred content. With 75% of users seldom scrolling past the first page of
Search results leaving vast volumes
of content unexplored,4 and 70% of customers claiming authenticity and relatability is more essential than polished, high-quality content on social media.FivePlatforms obviously have to give getting the correct content in front of the correct users top priority.Platforms can initiate this development possibility by means of a series of important actions. Leaders in content and customer experience (CX) can harness user needs to guide their activities on their content
strategy. Platforms can provide a baseline for the content discovery process by means of research with consumers concerning the availability of particular materials. These leaders can then look at platform data to find content gaps and develop understanding of user preferences. Once these gaps are found, platforms can find either types of creators—or, in
certain circumstances, particular content creators—that can be involved to expand the library of material on particular verticals. Finally, platforms should seek to solve content discovery issues for consumers with enhanced and customized content and discovery approaches.
Platforms should expect higher overall
engagement rates and time spent on the platform when they identify the content that users want to consume and give top attention to both raising that content frequency and users' ability to find it. The industry is being transformed, though, by the explosion of tools for content creation. Generative artificial intelligence, for instance, is already shown how well it might improve content accessibility in fields including content localization and translation.sixth
How can your platform use these technologies and others to lead in efficiently using technology to make material more hyper-relevant and accessible than it has ever been?Motivational platform community: Encouragement of a feeling of community and connection among consumers and artistsUsers of social media join—and stay on—for various reasons.
New dishes to cook inspire some people. Some people use makeup tips to test a different appearance. Some wish to keep current on local and national politics. All users have passions and value being a part of a tribe that shares their interests regardless of what attracts and maintains them on a platform. Though they do not know these people in real life, 66% of
Conclusion
consumers say that online communities help them choose which products and brands to buy7 and 64% of users say they feel connected to other people who like the same content they enjoy—even if these people are not personally relevant to us. Platforms should promote these groups and assist users in locating them so as to enhance user experiences and raise their inclination to make wise buying decisions. Platforms can investigate several possibilities to
activate this growth potential. Platforms should investigate on-platform community interactions and find means of establishing connection by means of obstacles and incentives. Platforms can employ social scrapings and secondary research to establish a baseline knowledge of users' platform community demands and thereby achieve these tasks. To better grasp
obstacles and motivators to foster connection, they can also use community-oriented research techniques such as focus groups, inclusive interviews, extensive platform surveyswith consumers. Platforms should evaluate chances for community enhancement once a baseline is established and find consequences all across the product ecosystem. Platforms can help to enhance desired community ties by means of internalizing and
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