As researched by Prahalad and Ramaswamy (2004), value co-creation is a process where businesses and customers work for the production value for both parties. Value cocreation in the context of digital marketing for fashion businesses entails including customers in the invention, production, and promotion of goods. Customers' participation in these processes enables brands to develop goods that cater to the wants and preferences of the target market. As a result, it boosts client happiness, client loyalty, and sales.The fashion industry's experience with impact of digital marketing on the customers hence they have been able to engage with their customers in new and creative ways, giving them a more personalized and interactive shopping experience, thanks to the growing use of digital platforms like social media, e-commerce websites, and mobile applications (Kapferer & Bastien, 2012). Luxury fashion companies have also been able to provide their customers more individualize
Your law firm needs a marketing strategy to compete. While it’s easy to defer developing a smart marketing strategy because your firm is busy, we promise that it’s time well spent. Without it, your firm will be relying on word-of-mouth referrals and stunting its growth. To best grow and sustain itself, your law firm needs to attract new business. Having a concrete marketing strategy is the most effective and efficient way to build a pipeline of new leads. In this article, we’ll cover best practices for building a marketing strategy and offer tips on how to market your law firm. Let’s get started! What is law firm marketing, and why is it important? Law firm marketing is used to attract (and hopefully convert) potential clients to your firm. It’s an important part of developing successful strategies to grow and sustain your legal practice. And it’s not only for big law firms! Small firms, boutiques, and solo practitioners alike can all benefit from a marketing strategy. Basically, dev